Running for 287 daysAadidasHow many days it has been running
The longer it runs, the more likely it’s getting results: nobody pays for months for an ad that doesn’t sell. At 90 days or more, it gets the “90+ days” badge.
Guide
Meta Ad Library: how to use it and what it doesn’t show
The Meta Ad Library shows, for free, the ads any company is running right now. Here’s how to search it, step by step, and how to tell which of those ads are selling.
What the Meta Ad Library is
Meta’s public page where anyone can search the ads that are running: the image or video, the copy, the date each one started and where it runs.
Free and open
Anyone can search it, without paying or logging in.
Any advertiser
Facebook and Instagram ads from any company: the store, the clinic, the online course.
Only what’s running
Outside the EU and the UK, it only shows the ads running now: an ad that stops drops out of the search. Only ads about social issues, elections or politics stay, for 7 years.
Within 24 hours
A new ad shows up in the library within 24 hours of being shown for the first time.
How to search the Meta Ad Library
An example, from start to finish: the dental implant ads running in the United States.
1Pick the country and the category
Under “Search ads”, pick the country and, in “Ad category”, “All ads”. Without the category, the search doesn’t open.
2Search a word or an advertiser
In “Search by keyword or advertiser”, type what the ad says, like “dental implant”, or the name of the advertiser’s page.
3Use the filters
In “Filters”: the language, the advertiser, the platform, the media type (image or video), the active status and the dates.
4Read each ad’s card
The date it started (“Started running on…”), the platforms and, when it has several versions, how many ads use the same creative. The full ad opens in “See ad details”.
In the library, you see the ad. Spymine shows whether it sells.
The library shows ads one by one. What tells you which ones are working, and what’s behind each one, is left out:
What you needIn the libraryIn Spymine
- Search by niche and sub-niche—38 niches and 299 sub-niches
- Know how many days an ad has been runningOnly the start date (outside the EU)Days running, with a filter and sorting — and the “90+ days” badge
- See how many versions it hasOnly the number, with no sorting or filterSorting by most versions — and the “Scaling” badge, with 5 or more running
- Know how many ads lead to the same page—Every running ad, counted on each page
- See what started this week—The count in every search — and the trending niches and offers
- See where the ad leadsOnly the linkThe landing page, the store, WhatsApp or the checkout — and the price, when it can be read
- Download the video and the images—In full, one by one or the whole collection as a ZIP
- See the ad after it goes offlineIt disappears from search (outside the EU)It stays here, with its history
- Know what the competitor changed—Daily, in your notifications and inbox
- Save, share and deliver—Collections, spreadsheet and PDF report
Want to see the days running and the scaling ads right inside the library? Meet the Spymine ad spy extension
How to tell if an ad is working
Meta (Instagram and Facebook) doesn’t show how much each ad sells. But advertisers who keep paying for an ad leave signals — and Spymine shows them on every ad. The examples below are from today.
Running for 287 daysAadidas
759 versionsEGEvan GrantHow many versions it has
Advertisers who create several versions of the same ad are investing in it. With 5 or more active versions, it gets the “Scaling” badge.
551 ads to the same pageFCFloripa Calistenia 2How many ads lead to the same landing page
The offer getting the most ads is the one the advertiser is pushing — and Spymine counts every ad that leads to it.
Started 4 days ago · 46 versionsIMItalo MarsiliWhat started this week
An ad that just went live and is already gaining versions is the trend before everyone sees it. Every search tells you how many started this week.
See today’s ads, with each one’s signals
Free, with no sign-up. When you want the full search, try it free for 7 days.
FAQ
Yes. Anyone can open it and search, without paying or logging in.
Outside the EU and the UK, the library only shows the ads running now: when the advertiser stops an ad, it drops out of the search. In Spymine, it stays, with how long it ran.
No, and no tool does. What you can see are the signals of who is investing: how many days the ad has been running, how many versions it has and how many ads lead to the same page.
In the library, search for their page’s name. In Spymine, each advertiser’s page brings it all together: the ads running, the sites they lead to and the ones that started this week.